What Is a ReFounder? And Why I Chose to Rebuild TH Brown
TH Brown isn’t just a revival—it’s a reclamation. For years, this iconic Australian brand existed within vintage circles, cherished by those in the know. But beyond that niche, its legacy was at risk of being lost.
That’s where the idea of a ReFounder comes in.
What Is a ReFounder?
A ReFounder doesn’t inherit a brand—they choose it.
They see something others may have overlooked—a legacy, a story, a design worth saving—and they make the conscious decision to bring it back to life. Not as a museum piece, but as something relevant and meaningful for today.
ReFounders don’t just preserve history; they evolve it. They honour the original vision while reshaping it for the future.
Why TH Brown? Why Me?
I’m Toni Briggs, ReFounder of TH Brown. And I didn’t inherit this brand—I chose to bring it back.
For decades, TH Brown pieces have been sought after by collectors and those who understand great design. But I saw an opportunity to take it further—to ensure these beautifully crafted mid-century pieces weren’t just appreciated in vintage markets, but recognised as relevant, functional, and enduring for today’s homes.
This is more than family legacy—it’s about design, craftsmanship, and the role these pieces play in people’s lives. TH Brown furniture isn’t just something you own; it’s something you live with. It’s part of your home, your moments, your story. A barstool that sees decades of family gatherings. A coffee table that holds the books you love. A piece that becomes woven into the everyday rituals that make a house a home.
A New Era, Rooted in History
TH Brown has always had a vision for craftsmanship and innovation. That vision is still alive—not just in the furniture, but in the people who cherish it.
As ReFounder, I’ve made it my mission to ensure TH Brown is more than a reissue brand—it’s a design statement. It’s about timeless furniture, made with care, built to last. And now, as we expand beyond Australia and into international markets, we’re not just carrying forward a name; we’re continuing a story.
The future of TH Brown isn’t just about where it’s been. It’s about where it’s going. And that’s the most exciting part.
#AustralianDesign #THBrown #ReFounder #MidCenturyModern